How does one’s intellect fall into disrepair you might wonder? We have all experienced the long days of business whether traveling or in the office. Daily tedium consumes the hours of precious self-time sparing little time to fuel the intellect. Having recently gone far from homeostasis, one needs time to sit, relax and recover thy forsaken intellect.
What in the average day causes such acts of brutality? Perhaps it is the expeditious nature of our very culture. We have become so focused on the shorter faster approach rather than the simplistic approach. Often our abbreviated approach requires explanation.
Simple has become complicated, especially in the advertising industry, which is perennially focused on the needs of the lowest common denominator. Why does simple have to be simpleminded? Lest we forget Leonardo da Vinci, one of the greatest minds of all-time, believed that simple was the ultimate form of sophistication.
Let us all strive to put the sophistication back into simple.
BTG
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