I have an aversion to webinars. In the field of social media marketing, they are prolific. Due to the state of business, webinars provide a great way to exchange information without the costs of travel and time. At first glance, the benefits are significant. The virtual cornucopia of information available via online meeting seems to be unlimited. That information’s value, though, is questionable.
There hasn’t yet been a single webcast of the multitude, which has been a rival in engagement to a personal meeting. Most feel like a vast waste of time throughout and end with the sponsor plugging their very own product. So I pose this question; Do webinars add up to the wasted time they were intended to save?